Fluid Reset
Sign Up Here
Text goes here
X
Ticket
Day Month 0th 0:00pm
Day Month 0th 0:00pm
Ticket description
$0000
100 remaining

President / CEO

R. Harrison

CompanyName

xxx

Mrs Robinson
Wishes you a wonderful day
Mrs Robinson
Wishes you a wonderful day

xxx

Mrs Robinson
Wishes you a wonderful day

Speaker Name

Job Title

Company Name

xxx

Mrs Robinson
Wishes you a wonderful day
Mrs Robinson
Wishes you a wonderful day

12pm - 1pm

How to Build Schedule Blocks

PRESIDENT / CEO

PRESIDENT / CEO

R. Harrison

Splashthat.com

RSVP
Text goes here
X

President / CEO

R. Harrison

CompanyName

Facebook Accelerator Programme

Speaker Name

Job Title

Company Name

News Masterclass

Facebook invites you to work from home with us

 

COURSES: Video and Monetization  
SKILLS LEVEL: Intermediate to Advance

Start date: 1 APRIL 2020

REGISTER NOW
Text goes here
X

Workshop

Apr 
13
, 
2020

News Masterclass

How to reach and retain readers


Communities aufbauen, Dialog fördern, Reichweite steigern – Instagram für Verlage und Journalisten

How do I strengthen my own brand as a reporter? How do I build community and encourage a sense of belonging for my audience? How much opinion can journalism take and how much diversity does it need? How do I tell my stories successfully ‘digital’ and 'social'? What opportunities do newsletters, podcasts and video have for my content, and how can I manage all of these channels?


The "News Masterclass", organised by the Hamburg Media School and the VDZ Akademie in collaboration with the Meta Journalism Project, aims to provide answers to these and many more questions. In this series industry experts will inform and inspire news professionals with real-(newsroom-)life examples, foster exchange, and also provide actionable tips.


Register below to take part in the sessions of this virtual training program for media professionals from all over Europe.


Use the opportunity to ask questions and also learn from each other. You can register for each session individually. Participation is free of charge.


Register now
Text goes here
X
April 
13
, 
2020

News Masterclass

COVID-19 EDITION

WORK FROM HOME WITH US

13 APRIL 2020

Encourage perspectives, build community, tell stories successfully and be heard – via all (digital) channels.

November 2021 - February 2022

7:00pm 
REGISTER AND UP-SKILL NOW
Text goes here
X

Key value proposition

How do I strengthen my own brand as a reporter? How do I build community and encourage a sense of belonging for my audience? How much opinion can journalism take and how much diversity does it need? How do I tell my stories successfully ‘digital’ and 'social'? What opportunities do newsletters, podcasts and video have for my content, and how can I manage all of these channels?


The "News Masterclass", organised by the Hamburg Media School and the VDZ Akademie in collaboration with the Meta Journalism Project, aims to provide answers to these and many more questions. In this series industry experts will inform and inspire news professionals with real-(newsroom-)life examples, foster exchange, and also provide actionable tips.


Register below to take part in the sessions of this virtual training program for media professionals from all over Europe.


Use the opportunity to ask questions and also learn from each other. You can register for each session individually. Participation is free of charge.


How do I strengthen my own brand as a reporter? How do I build community and encourage a sense of belonging for my audience? How much opinion can journalism take and how much diversity does it need? How do I tell my stories successfully ‘digital’ and 'social'? What opportunities do newsletters, podcasts and video have for my content, and how can I manage all of these channels?


The "News Masterclass", organised by the Hamburg Media School and the VDZ Akademie in collaboration with the Meta Journalism Project, aims to provide answers to these and many more questions. In this series industry experts will inform and inspire news professionals with real-(newsroom-)life examples, foster exchange, and also provide actionable tips.


Register below to take part in the sessions of this virtual training program for media professionals from all over Europe.


Use the opportunity to ask questions and also learn from each other. You can register for each session individually. Participation is free of charge.


Tips and tools

Newsgathering tips and tools to surface culturally relevant stories and conversation like CrowdTangle.

Product updates

on tools like Facebook Live, Facebook Groups and Stories to help you tell your stories and stay connected with your audiences.

Title

What you need to know about integrity, fact-checking and avoiding misinformation online

Title

Refreshers on foundational tools like Creator Studio and Business Manager to help you manage your Pages from wherever you are working.

Speaker Highlights

Paul M. Patterson

CEO

Earthworks Garden

Cassandra Bernstein

Vice President

Broker Garden

Katherine Moore

Marketing Specialist

City Paradigm

Anthony Blanchard

HR Officer

Furniture Control

Speaker Name

Job Title

Company Name

Speaker Name

Job Title

Company Name

Session 1

Innovation In Journalism


Specialists and managers who are prepared to question established work processes or technologies in order to think about new ways of doing things will play a key role in determining the success of a company in the future. But how do you become innovative and how can you implement new ideas in the long term? These questions are answered in this webinar by Dmitry Shishkin, who summarizes ways and methods of innovation in journalism.
This session will be held in English.

NOVEMBER 9 | TUESDAY | 12 pm CEST | 1 hr

RSVP
Text goes here
X

Session 2

Diversity In Journalism


In this session Georgine Kellermann, Kemi Fatoba, Thembi Wolf and Anna Hesse will discuss the news industry’s status quo in terms of diversity as well as potential ways forward. How diverse are newsrooms (and news)? What still needs to change/improve? And why is it crucial, also from an economical perspective, to have more diverse (editorial) teams in the future? The panel will be led by journalist Özlem Evans.
This session will be held in English.

November 16 | Tuesday | 12 pm CEST | 1 hr

RSVP
Text goes here
X

Session 3

Perspectives In Journalism


Reporting not only on problems and crises, but also on positive developments: There is a great desire for journalism that gives broader space to approaches to solutions and progress. How can journalists deal with this desire? What opportunities are there in constructive, solution-oriented journalism - and what risks? Ulrik Haagerup from the Constructive Institute will give a short keynote, followed by some case studies of the latest projects from Deutsche Welle (Elke Sandtner) and SWR (Lilly Wagner).
This session will be held in English.

November 23 | Tuesday | 12 pm CEST | 1 hr

RSVP
Text goes here
X
Session 4

(Personal) Branding For Journalists


For the longest time journalists were known for the words and only recognizable by their bylines. Branding, including personal branding, however, is not a new trend and more important than ever. In this webinar Marc Sasserath will give a practice-based introduction on the relevance of branding, the relationship between brands and an audience and advice on how to build a brand. Elisabeth Koblitz, journalist and entrepreneur, uses her personal experiences on social media, covering events like the last US election, to demonstrate how personal branding works in practice as she became her own brand, and how one can work through process of becoming more “visible”.
This session will be held in English.

November 30 | Tuesday | 12 pm CEST | 1 hr

RSVP
Text goes here
X

Session 5

Facebook And Instagram For Journalists


Many journalists around the world are successfully distributing their reporting and engaging their audiences on Facebook and Instagram. In this session Vivian Pein will give a short introduction into Social Media for news and Carsta Maria Müller, Strategic Partner Manager (Entertainment) at Facebook together with Paul Haase, Partner Solutions Manager (News) at Facebook, will provide a brief overview of the potentials and products of the platforms for journalists.
This session will be held in English.

December 7 | Tuesday | 12 pm CEST | 1.5 hrs

RSVP
Text goes here
X

Session 6

Storytelling (Via Social Media)


Leser und Nachrichtenkonsumenten sprechen am besten auf Inhalte an, wenn ihnen die Geschichten dazu/dahinter erzählt werden. Wie Storytelling auf hohem Niveau funktionieren kann – authentisch und mit Herz und Seele – ist Svenja Walters Expertise. Sie erklärt wie Inhalte, Videos und Fotos zusammenwirken, um die eigene Community zu erreichen, neue Follower anzusprechen und sogar Verkäufe zu fördern. Sie gibt Tipps für den Einsatz von Bewegtbild sowie Reels und welcher Content die Reichweite steigern kann. Außerdem verrät sie, mit welchen leicht bedienbaren Tools Inhalte, Grafiken und Videos erstellt werden können.
This session will be held in German.

14. Dezember | Dienstag | 12 Uhr MEZ | 1 Std.

RSVP
Text goes here
X

Session 7

(Headline) Writing For Social Media


Wie macht man selbst aus dem scheinbar langweiligsten Thema spannenden redaktionellen (Social Media) Content? Anne-Kathrin Gerstlauer kennt einige Hacks und grundlegende Ansätze, die helfen, Inhalte in verschiedenen sozialen Netzwerken erfolgreich zu machen. Obwohl jedes Netzwerk anders tickt, gibt es doch einige Erfolgsfaktoren, die Beiträge in sozialen Netzwerken besser performen lassen. Wie schreibt man also eine Instagram-Bildunterschrift, die eine Geschichte erzählt und ein Publikum für sich gewinnt? Wie erstellt man einen erfolgreichen Facebook-Beitrag? Und wie nutzt man optimal die 280 Zeichen auf Twitter? Anne-Kathrin Gerstlauer wird Best-Practice-Beispiele zeigen und einige einfache Anleitungen mitgeben.
This session will be held in German.

11. Januar | Dienstag | 12 Uhr MEZ | 1 Std.

RSVP
Text goes here
X

Session 8

Fact Checking Basics For Journalists


Journalismus steht vor großen Herausforderungen. Fakten – auch wenn sie wissenschaftlich belegt sind – werden von einem breiten Publikum nicht mehr ohne weiteres akzeptiert. Es herrscht Verwirrung, ausgelöst durch eine Vielzahl von Quellen im digitalen Raum.
Für Stefan Voss ist die Verifizierung und Faktenprüfung von Behauptungen in sozialen Netzwerken und Messenger-Diensten die wichtigste Aufgabe. In dieser Session erklärt Stefan Voss, wie man Falschmeldungen erkennt und widerlegt, warum das Wissen um digitale Recherche und Verifizierung in den allermeisten Redaktionen (noch) stark ausbaufähig ist und warum es grob fahrlässig ist, nicht in einem Team daran zu arbeiten.
This session will be held in German.

18. Januar | Dienstag | 12 Uhr MEZ | 1 Std.

RSVP
Text goes here
X

Session 9

Community Building For Journalists


It´s cool to have lots of followers and fans, but that´s not enough to call it a community! How does it work to motivate people not only to follow but also to build a valuable community? What are the benefits of a community around a product or brand, and how do you use a community for business? In this session with Miriam Wiederer, the co-founder and CEO of Echte Mamas, the biggest online community in Germany, Austria and Switzerland, for (becoming) mothers with over a million members, she will share her knowledge about community building, using practical examples from the current social media world. And you will also learn how to build and expand your own community from her and Facebook's Anna Micus, Strategic Partner Manager, Community Partnerships and Akilnathan Logeswaran, Community Manager, Facebook Power Admins DACH.
This session will be held in English.

January 25 | Tuesday | 12 pm CEST | 1 hr

RSVP
Text goes here
X

Session 10

Podcasts For Journalists


After the rise of video content, audio formats are recently catching up with it increasingly. Podcasts and audio offerings are finding more and more users and not only publishers are producing podcasts, but other companies have also discovered the channel for their communication. Richard Gutjahr shares insights on how to properly develop and prepare a podcast. Khesrau Behroz then shares his experience with inventing new(s) audio formats, and the session will be rounded off by Paula Thurm with some key success factors to commercialize audio formats.
This session will be held in English.

February 1 | Tuesday | 12 pm CEST | 1.5 hrs

RSVP
Text goes here
X

Session 11

(Social) Video For Journalists


This session will focus on the benefits of new video production equipment, technologies, and tools for everyday journalism. Digital devices are increasingly both recording and playback devices. In the webinar, Rainer Blank will answer the following questions - and more: Which equipment is suitable for which purpose? How are formats like vertical videos and stories changing journalistic storytelling? What are the challenges for video journalism?
This session will be held in English.

February 8 | Tuesday | 12 pm CEST | 1 hr

RSVP
Text goes here
X

Session 12

(Editorial) Newsletters For Journalists


Newsletters continue to be one of the most important tools for news organizations, with more and more media companies launching new offerings every month, and more reporters building their own email lists. So in this session, we’ll ask: What’s behind this trend, why invest in newsletters, and what should you be doing to drive growth, engagement, and revenue from newsletters? Dan Oshinsky will talk about the power of email, explaining why email is such a powerful tool for news organizations. He'll talk through rules for building great emails, and explain how to implement best practices to make sure your newsroom gets the most out of its email strategy, from creating new newsletter products to converting readers into paying supporters. And Sham Jaff will show how a newsletter could work over years by her own example "What happened last week".
This session will be held in English.

February 15 | Tuesday | 1 pm CEST | 1.5 hr

RSVP
Text goes here
X

Session 13

Lessons Learned – 12 Key Take-Aways Of This Masterclass


After twelve sessions Claudia Schade, Marieke Zwilling and Kay Dethlefs will recap the series in this session. They will summarise the sessions and remind us about their key take aways. All three were participants of the News Masterclass series themselves and bring a lot of know-how with them thanks to their various journalistic backgrounds. They will give an overview about their learnings and also classify what they were able to integrate directly into their daily work and what they consider important for the future.

This session will be held in English.

February 22 | Tuesday | 12 pm CEST | 1 hr

RSVP
Text goes here
X

Session 13

Session details follow soon


This session will be held in English.

February 24 | Thursday | 12 pm CEST | 1 hr

RSVP
Text goes here
X

Our Speakers - more to come...


Dmitry Shishkin

Digital Publishing Consultant

Dmitry Shishkin is an independent digital publishing consultant, specialising in media transformation, content strategy, and innovation. Originally from Moscow, Russia, Dmitry worked in various editorial development roles for the digital section of BBC News, before joining Culture Trip, a startup operating at the intersection of media and travel. He's been consulting since Sep 2020.


Kemi Fatoba

Co-Founder DADDY Magazine

Kemi Fatoba is co-founder of DADDY Magazine and a freelance journalist writing for ZEIT Online, Vogue and various German and international publications. She was born in Vienna and moved to London after completing her master's degree in "Journalism and Communication Studies" at the University of Vienna. Today she is based in Berlin, advising brands and companies on target-group-specific communication. Kemi Fatoba coaches participants of the Journalism Innovators Program at HMS.


Georgine Kellermann

Head of WDR Studio Essen

Georgine Kellermann is a journalist and head of the WDR studio in Essen. Georgine Kellermann was assigned the male gender at birth, raised as a boy, and then lived as a man, wearing women's clothing only in private. She discontinued her studies as she preferred to work for WDR. The broadcaster sent her around the world as a reporter, she covered the Bosnian war, later becoming a Washington correspondent. Since 2019, Kellermann has been head of the WDR studio in Essen. In the fall of 2019, during a vacation in the U.S., she outed herself as female to her colleagues, subsequently also publicly.

FACEBOOK

Carsta Maria Müller,

Strategic Partner Manager (Entertainment) - Facebook

Carsta Maria ist seit Juni 2020 unterstützt in ihrer Rolle Medienunternehmen auf Facebook in Central Europe die passende Strategie für das jeweilige Unternehmen zu erarbeiten, umzusetzen und immer wieder zu hinterfragen. Carsta Maria kommt aus der Medienlandschaft, wo sie zuletzt als Director Social Media bei ProSiebenSat.1 die Social Media Kanäle aller Sender und Formate verantwortet hat. Als studierte Medienwissenschaftlerin, gelernte Journalistin und Absolventin des Executive MBA Studiengangs der TU München vereint Carsta Maria in ihrem Berufsleben ihre Leidenschaft für Social Media, das Wissen über Medien und ihr Business-Kenntnisse.



Thembi Wolf

Freelance Journalist and Chairman Neue Deutsche Medienmacher

Thembi Wolf is a freelance journalist living in Berlin, a board member of the "Neue Deutsche Medienmacher" and part of the journalist collective Collectext.
She writes and produces about politics, society, and economy out of Germany, Southern Europe and Africa, among others for ZEIT ONLINE, Tagesspiegel, Frankfurter Allgemeine Sonntagszeitung, taz.tageszeitung, Neues Deutschland, der Freitag and Bayerischer Rundfunk. She created the multimedia web report informalurbanism.net (2016) for the Goethe-Institut Athens, she reported from the Greek crisis for Neues Deutschland, and developed web video formats for Tagesspiegel. Thembi lectures on media ethics and diversity in journalism and has co-directed the inter:vention - werkstatt für medienethik und diversity.


Anna Hesse

Co-Founder of Rainbow World

Anna Hesse is a co-founder of Rainbow World (launched September 2021) - an online portal with editorial content from the field of diversity. Rainbowworld.de features portraits, interviews and other journalistic formats from the LGBTQ+ cosmos as well as reporting on anti-racism, equality, inclusion, sustainability and much more. After her education at the Axel Springer School of Journalism (including stops at BILD, Hamburger Abendblatt, NDR, among others) and subsequent editorial work at BILD, Anna Hesse switched to PR in 2010 (hesse und hallermann PR, until today). Anna Hesse is the mother of a four-year-old son and lives in Hamburg.


Dan Oshinsky

Consultant, Inbox Collective

Dan runs Inbox Collective, a consultancy that helps news organizations, non-profits, and brands get the most out of email. He specializes in helping organizations build loyal audiences via email and then converting that audience into customers, subscribers, or donors. He’s the creator of Not a Newsletter, a monthly briefing with news, tips, and ideas about how to send better email. He previously worked as the Director of Newsletters at both The New Yorker and BuzzFeed. He’s been a featured speaker at the Second Street Summit in St. Louis, Litmus Live in Boston, and the Email Marketing Summit in Brisbane.



Anne-Kathrin Gerstlauer

Journalist and consultant

Anne-Katrin is a journalist, lecturer and consultant for digital strategy, innovation and young target groups. Previously she was vice editor-in-chief of watson.de and head of ZEIT Campus Online.


Marc Sasserath

Brand Strategist, Entrepreneur and Clinical Organizational Psychologist, Founder & CEO

Marc has served as Executive Chairman UDG United Digital Group, he was Founder & CEO Publicis Sasserath and CSO Publicis Groupe Germany. His former positions also include MD McCann and Head of Strategy BBDO Group Germany. Marc is Affiliate Professor at ESCP Europe for entrepreneurship and innovation and an active member of the Berlin/SF startup ecosystems, contributing to the development of a number of tech accelerators and innovation centers such as APX – by Axel Springer + Porsche. Amongst others he is member of the supervisory board of The Bahlsen Family and vocatus AG, board member of Betterplace.org/gut.org and member of the assembly of ESCP Europe Berlin.


Elisabeth Koblitz

Journalist and entrepreneur

Elisabeth has been reporting (almost) daily on socio-political and cultural topics on Instagram and her website since 2020. From 2013-2020 she lived in Washington, USA and worked as a freelance journalist / TV producer (e.g. for ZDF) and built her Instagram channel, around the election coverage she also appeared as an expert on TV (Pro7, ntv). Elisabeth once studied journalism and political science at the Catholic University of Eichstätt-Ingolstadt.


Paula Thurm

Founder

Paula Thurm is the founder of Podcast Marketing Club, the podcast marketer for business podcasts in German-speaking countries. After 7 years experience in fragrance marketing, she uses her marketing know how today to consult and manage podcast marketing campaigns for brands like LinkedIn, Statista and Tigerbox.

META

Carsta Maria Müller

Strategic Partner Manager (Entertainment) - Facebook

In her role as Strategic Partnership Manager, Carsta Maria supports traditional and digital media companies in Central Europe in the entertainment segment to achieve and constantly evolve the set strategies on their Facebook and Instagram presences. Carsta Maria is a true (Social) Media advocate: She studied Media Studies in London, has worked as a journalist herself and, in her last role before joining Facebook, she was Director Social Media at ProSiebenSat.1.


Sham Jaff

Media Founder

Sham Jaff is a Berlin-based journalist and political scientist. Since 2014, she has been writing the English-language newsletter "What happened last week", curating and editing key international news primarily from Africa, Asia and Latin America for her readership (more than 14,000 subscribers) from over 100 countries. She also hosts, edits, and produces many podcasts, among other projects. In 2021, Sham Jaff won the Grimme Online Award for her podcast "190220 - One Year After Hanau." Another one of her podcasts, "Wir schaffen das - Ein Satz, der Deutschland veränderte" (We can do it - A sentence that changed Germany) was nominated for the CIVIS Audio Media Award in the same year.

 


Patrick Klingberg

Founder Digital Architect

Patrick Klingberg founded wirkungsvoll GmbH in 2007, which merged with artaxo GmbH in September 2015. Last year, he started his new venture as "Digital Architect". He also lectures at various educational institutions. As a mentor of the Axel Springer Plug and Play Accelerators, he passes on his knowledge to the entrepreneurs of tomorrow. Patrick is a speaker at numerous online marketing conferences and events such as the B2B Conference, Social Media Conference, StartupCon and Online Marketing Rockstars, and teaches startup workshops at numerous institutions.


Svenja Walter

Digital Storyteller and Consultant

As a digital storyteller and consultant, Svenja Walter shows companies how to use the internet to achieve their goals. Svenja's focus is on modern storytelling in text, social media, GIF and video. She believes everything can be learned and that every company needs to build knowledge and become a media house to be securely positioned for the digital future.


Rainer Blank

Freelance Journalist

Rainer Blank is as a freelance writer, director, and video journalist in Hamburg. He develops and realizes documentaries and reports, and as a video journalist, he teaches the advantages of mobile reporting. Following his studies in social sciences (sociology, psychology, political science), he began a traineeship at NDR. He worked several years for the media magazine "ZAPP" and the satire magazine "extra3". He then founded the production company "freeeye.tv" with colleagues, producing formats such as "Herr Eppert sucht..." (zdf_neo) or "Mit 80.000 Fragen um die Welt" (NDR / WDR, nominated for the Grimme Award). Rainer Blank focuses on new forms of storytelling and moving image formats - often in unusual ways and off the beaten track.


Richard Gutjahr

Freelance Journalist and Podcaster

Richard Gutjahr is a graduate of the German School of Journalism in Munich. He studied politics and communication science at Munich's Ludwig Maximilian University. After having worked for Süddeutsche Zeitung, CNN, BR and WDR, Gutjahr is currently a freelancer for ARD and a columnist for various newspapers and trade journals. Gutjahr has received various national and international awards for his reportages and online projects, such as the Ernst Schneider Prize for business journalism or as "Net Journalist of the Year" (Zeit Online) or "Journalist of the Year" (Medium Magazin).


Khesrau Behroz

Co-Founder and Managing Director 'Undone'

Khesrau Behroz, born in Kabul (Afghanistan), is a journalist and author. He develops and produces journalistic formats as co-founder and managing director of the new Berlin-based production company Undone. He hosts and produces the "Noise" podcast (Undone & Studio Bummens) and has written, hosted and produced "Cui Bono: WTF happened to Ken Jebsen?" (Studio Bummens, NDR, rbb and K2H). Behroz is also co-publisher and editor-in-chief of the social magazine ROM. He studied comparative literature at the University of Erfurt, the Free University of Berlin and New York University.


Elke Sandtner

Constructive solutions journalist, DEUTSCHE WELLE

Elke Sandtner is a constructive journalist and trainer at Deutsche Welle News & Current Affairs in Berlin. She trains TV and digital newsroom staff in storytelling and solution-oriented journalism. She worked as a senior editor, reporter and planner in the newsroom for 20 years.


Ulrik Haagerup

CEO Constructive Institute Aarhus

Ulrik Haagerup is the founder and CEO of the Constructive Institute. He is an investigative journalist and has served as executive director of news at the Danish public broadcaster DR, editor-in-chief at NORDJYSKE Media, and the national daily Jyllands-Posten. In 1990 he was awarded the Cavling Prize, the Danish version of the Pulitzer Prize, and the Honor of Knight of the Order of Dannebrog by Queen Margrethe. In 2015, his book "Constructive News: Why 'bad news' are destroying the media and how journalists are touching people again with a completely new approach" (Edition Oberauer) was published.

META

Paul Haase

Partner Solutions Manager, News - Facebook

As a Partner Solutions Manager, News, Paul is consulting publishers across Europe on editorial social media strategy, and developing scalable global partnership solutions. Previously he was heading the newsroom partnerships team for the Berlin-based media startup Opinary, taking care of the editorial relations and strategic development. Until 2019 he worked in different positions at XING, supporting the launch of the News product in Audience Development, Curation and Partner Management. Paul started his career as an online editor for local publications in Northern Germany and studied Digital Journalism, German language and literature in Hamburg.


Stefan Voß

Head of Verification, dpa

Stefan Voß is Head of Verification at the Deutsche Presse-Agentur. Born in Westphalia, he started working as a trainee at a regional newspaper in Hesse in 1990 and joined dpa in 1998. For more than a decade, he reported on the successor states of the Soviet Union as a foreign correspondent in Kiev and Moscow. After that, he worked in the Berlin newsroom, among other things as a service manager in the politics editorial department. In recent years, he has built up a large international fact-checking team at dpa.


Özlem Evans

Free Journalist

Özlem Evans is a German journalist with Turkish roots. She started her career in 2003 as an intern, continued as a freelance editor while studying at Freie Universität Berlin and worked as chief reporter until September 2021, when she decided to continue her path as a freelance journalist travelling between Germany and Turkey. Having worked in entertainment news for the past 15 years, her interview partners include Al Pacino, Meryl Streep, George Clooney, Larry King, Angelina Jolie and more. Her work also took her to Los Angeles in 2016, where she temporarily led a correspondents' newsroom. Özlem continues to write on all things entertainment, but has started to expand into more personal issues as well. Identity, culture, empathy, responsibility, sustainability – these are the topics that draw her interest both personally and professionally.


Lilly Wagner

Journalist & Expert in Digital Product Development, @xLab, SWR

Lilly Wagner, journalist and expert in digital product development. She successfully developed and hosted products such as „Was ist gut an…?“ (ARD-Mediathek, 2021), or „Lilly Live“ (BILD.de & Facebook, 2017). As a project lead in digital transformation and innovation she worked for ARD Hauptstadtstudio or Axel Springer. 
 Lilly worked for ZDF Kairo during her studies. After her Trainee at SWR/ARD she worked as a reporter for „ZDF MoMa“, „ARD Aktuell / Tagesschau“ and „Klub Konkret“ (EinsPlus/ARD). 
 What Lilly loves most and is awarded for are her empathic and candid reports „on absolute eye level with her protagonists who find themselves in a good conversation rather than being interviewed - and with the result that the audience takes interest automatically.“ (Harald Schmidt). Lilly is part of the German-French-Young-Leaders Programme.


Vivian Pein

Digital Media Consultant

Vivian Pein is a senior Community and Social Media Manager with more than sixteen years of professional experience in the field. She shares her expertise as author, lecturer and consultant. Her book "Social Media Manager" is widely used at universities and training institutions in Germany. She is a strong advocate for the professionalisation of the digital professions - personally and as chairwoman of the BVCM, the German association for community and social media managers.


Miriam Wiederer

CEO, Echte Mamas

Miriam is co-founder and CEO of Echte Mamas, the biggest online community in Germany, Austria and Switzerland, for (becoming) mothers with over a million members. From a Facebook page, Echte Mamas has developed into a multi-channel platform that offers tailor-made content for the target group. Before founding the company, Miriam worked for several years in management positions within the media industry. e.g. Gruner + Jahr, Media Group Klambt and Axel Springer.

META

Akilnathan Logeswaran

Community Manager, Facebook Power Admins DACH

Akilnathan currently leads the Facebook Power Admins DACH program, managing the relationships to the most active and meaningful 5,000 communities on Facebook in Germany, Austria and Switzerland.
As an Advocate for Human Rights and a unified Europe he was also recognized as Forbes 30 Under 30 in Europe and Capital's 40 Under 40 in Germany. He co-founded the online magazine Tamil Culture Germany and wrote for the World Economic Form, the HuffPost Deutschland, The Indian Economist, etc.

META

Anna Lena Micus

Strategic Community Partnerships Manager, Meta

Anna is helping community leaders to use technology to grow and sustain meaningful online communities and mobilize offline impact. She provides strategic coaching for communities that are emerging as new organisations and runs programs like the Facebook Community Accelerator in the DACH region. Previous to this position Anna worked in content partnerships and strategic program development for creators and music artists at YouTube before starting her own company focussed on creating community experiences for clients like Daybreaker and adidas.


Claudia Schade

Head of Audience Development @sächsische.de

Claudia is the Head of Audience Development at Sächsische.de, a regional news brand in Saxony/Germany. Born in Westphalia she started working at the publishing house after finishing International Business Studies at the University of Passau. After being a trainee she worked as the executive assistant of the editor in chief of Sächsische Zeitung. For more than a decade she reported on local news from Dresden and then managed the newsdesk in Dresden as the local editor in chief, first as a deputy and then with full responsability for the eight following years. In 2019 she moved from print to digital and is now the brand's Head of Audience Development.


Kay Dethlefs

Freelance journalist, blogger and podcaster

Kay is covering topics around the art scene and the art business related to Hamburg in Germany. 'Hamburg Arts' is the brand of his blog, Instagram account and newly established podcast. After Kay’s studies at the TU Dortmund (Journalism/Political Sciences) he spent one year in a journalism program in the U.S. (UNC/Chapel Hill). Major stations in his professional life as a reporter, editor and executive producer were the Westdeutscher Rundfunk Cologne (WDR), SAT.1 News and the Norddeutscher Rundfunk Hamburg (NDR).


Marieke Zwilling

Producerin

After completing a degree in humanities at FU Berlin and the University of Melbourne, Marieke started a traineeship in TV journalism and consequently worked in a number of positions as editor-in-chief for TV and Web TV channels. From 2016 on, she worked as a social media manager at Deutsche Welle in Berlin for several years. Since 2019, Marieke manages the social media channels at Berlin Producers Media, a production company for documentaries. In 2021, she started the digital media division there. In her current role as digital media producer, Marieke develops online formats for broadcasters and other clients, from social media (video) series to platform launches to corporate films.

1

How To Kick Start Your Video Production

Join us for a how-to get started session which focuses on the beginning planning stages of content creation - why and when to select video as a format and general production tips.

Date: Wednesday 24 June 2020
Time: 4:00 - 4:45PM CEST

RSVP
Text goes here
X

2

Get Technical: How to Film More With Less.

Learn how to be a one-person crew; how to make use of limited resources including top hacks for filming DIY style and also advice on how to utilise templates and assets available to you effectively.

Date: Friday 26 June 2020
Time: 11:30 - 12:15PM CEST

RSVP
Text goes here
X

3

Why You Should Start Presenting: A Guide To Being On Camera

Find out more about our top tips and tricks for being in front of the camera ; from sourcing talent, to training and directing the end product.

Date: Monday 29 June 2020
Time: 12:30 - 1:15PM CEST

RSVP
Text goes here
X

4

How To Tell Stories Which Captivate

This session will focus on storytelling structure throughout - from idea generation to leaving your audience wanting more; learn more about how to create compelling and engaging content.

Date: Wednesday 1 July 2020
Time: 4:30 - 5:15PM CEST

RSVP
Text goes here
X

5

TITLE

 Learn more about the importance of post-production and how a good edit can actually save a story. This session will also delve into the importance of b-rolls as well as graphics and exporting advice.

Date: Friday 3 July 2020
Time: 1:00 - 1:45PM CEST

RSVP
Text goes here
X

PROGRAMME

Clear your calendar - It's going down! Schedule Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. 

Week 1


Mental Health Awareness week

 

TUesday 19 may

12 - 12.45 pm BST

Supporting your community: Working from Home with Stylist's Facebook Group

 

Find out how Stylist has transformed our new 'normal' work environment with Facebook Groups; an exclusive place created for their audience to share office laughs, career-advice and tips and tricks for life in these new unprecedented times. Learn how they've managed to craft a highly-engaged community through a new strategy and content plan; connecting people from all around the UK, allowing them to all work together, from their own homes.


Languages: English

Duration:  45mins including a live Q&A

ThursDAY 21 MAY

12 - 12.45 PM BST

Wellness in the face of COVID-19


As part of Mental Health Awareness Week find out more about how Facebook and Instagram are supporting publishers and creators in the fight against mental health stigma. We’ll also hear from Bauer’s Lucie Cave and their campaign, "Where’s your head at?” and the focus for this year.


Languages: English

Duration:  45mins including a live Q&A

Week 2


TueSDAY 26 MAY

12 - 12.45 PM BST

Marketing Solutions: Learn how to create, implement and optimise ad campaigns on Facebook

 

From setting objectives to evaluating success: learn how to plan, implement and run ad campaigns with the variety of solutions Facebook has to offer and find out how Pixel can revolutionalise your marketing strategy.


Languages: English, Spanish

Duration: 45mins including a live Q&A

ThursDAY 28 MAY

12 - 12.45 PM BST

Learn how LADbible Group's audience-led content strategy has opened up opportunities to generate positivity during COVID-19

 

COVID-19 has seen the leading youth social publisher launch initiatives including a dedicated Facebook group, a live music series, a campaign celebrating everyday heroes and a public information campaign. Learn more about how LADbible Group have used tools on Facebook and Instagram to help entertain, support and inform their audience during this crisis as well as help their followers make a positive impact on the developing issues affecting the world.

 
Languages: English

Duration: 45mins including a live Q&A

Week 3


wednesday 3 June

12 - 12.45 PM BST

Trending topics and competitor analysis with CrowdTangle


Calling all social editors and data analysts: This session will help you measure your performance on content and trending topics versus other publishers. Who is growing fastest? Which posting strategy is best? Join us.


Languages: English, Spanish

Duration: 45mins including a live Q&A

ThurSDAY 4 JUNE

12 - 12.45 PM BST

Storytelling from Home: Best practices for mobile first Video

 

Our Facebook Studio Production experts will take you through their tricks on the art and structure of storytelling; from set up and audience targeting, to post production and scheduling. This session will also include tips for using our tools such as Facebook Live as well as ways in which you can increase social engagement on your content creation.


Languages: English, Spanish

Duration: 45mins including a live Q&A

week 4


Tuesday 9 June

12 - 12.45 PM BST

Offline to Online: How to run a virtual event on Facebook & Instagram

 

In this time of change, Facebook & Instagram have been creating new products and tools to help you run events online. Join this webinar to hear the latest updates and get tips on how to make the most of hosting your events virtually on these platforms.


Languages: English

Duration: 45mins including a live Q&A

Thursday 11 June

12 - 12.45 PM BST

Facebook COVID-19 Playbook: Key products and new updates


In response to COVID-19, we want to help you stay informed, connected and empowered to create for people who depend, trust and rely on you. Join this webinar for specific ways you can use Facebook and Instagram to bring people together during this time.


Languages: English

Duration: 45mins including a live Q&A

USPs

Learn live

Join weekly sessions with the Facebook and Instagram teams on subjects like how to create, implement & optimise Ad Campaigns as well as how to build a community using Facebook Groups.

Stay updated

Access the latest product updates on tools like Facebook Live, Facebook Groups and Stories to help you tell your stories and stay connected with your audiences.

Get the latest info

Receive the latest guides, playbooks and product news delivered to you inbox in weekly email updates, and links to self learning refresher course on foundational tools to help your manager your pages from wherever you are working.

Best practices

Learn from global partners and case studies

Mind, Body, Soul:
Relax with us

Join health sessions from home, hosted by top Facebook
Creators

Register now
Text goes here
X

How It Works

Step 1:

Register for the programme in order to sign-up for sessions, receive weekly email updates and access learning resources

 

Step 2: 

You will receive an email which will give you access to sign up for the Live Learning sessions you want to attend in your relevant language 


Step 3:
Download GoToWebinar to join the Live Learning sessions


Step 4:

Access our Self-Learning portal to learn more about our products through best practice guides and resources



 

---

Find out more about each part of the programme:

LIVE
LEARNING

FIND OUT MORE
Text goes here
X

SELF-
LEARNING

FIND OUT MORE
Text goes here
X

WEEKLY
EMAILS 

FIND OUT MORE
Text goes here
X
Register now
Text goes here
X

Text Block #1

Starting your own business and picking the right niche in no time

How do I strengthen my own brand as a reporter? How do I build community and encourage a sense of belonging for my audience? How much opinion can journalism take and how much diversity does it need? How do I tell my stories successfully ‘digital’ and 'social'? What opportunities do newsletters, podcasts and video have for my content, and how can I manage all of these channels?


The "News Masterclass", organised by the Hamburg Media School and the VDZ Akademie in collaboration with the Meta Journalism Project, aims to provide answers to these and many more questions. In this series industry experts will inform and inspire news professionals with real-(newsroom-)life examples, foster exchange, and also provide actionable tips.


Register below to take part in the sessions of this virtual training program for media professionals from all over Europe.


Use the opportunity to ask questions and also learn from each other. You can register for each session individually. Participation is free of charge.


LEARN FROM EXPERTS, SOME FEATURED BELOW

RSVP
Text goes here
X

(Click on snapshots of our domain experts to find out more about them)

Simon Kearney

CEO, Click2view

Earthworks Garden

Aya Lowe

Strategic partner development, fb news

Broker Garden

Nichola Meek

strategic partner for instagram, apac 

City Paradigm

Erwan Heussaff

HEALTH AND FITNESS CREATOR, PHILIPPINES 


@ERWANHEUSAFFOFFICIAL

Furniture Control

<Name>

FACILITATOR #1

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque ac metus elementum erat laoreet ultrices id ut leo. Morbi at iaculis sapien. Curabitur maximus leo nisl, eget dapibus tellus molestie eget. Vivamus nec tempus ipsum, vel accumsan magna. Donec placerat faucibus lorem nec luctus. Fusce luctus lacus ac eros molestie, et posuere nulla mollis. Praesent et urna vitae risus vulputate porttitor. Suspendisse vitae elit aliquet, sagittis massa sit amet, molestie tellus. Vivamus pellentesque ligula at elementum mattis. Donec eleifend in risus at tempor.


Composer

WHAT TO EXPECT

4 WEEKS TO UPSKILL YOUR VIDEO KNOWLEDGE

LIVE LEARNING

 

Join our team  once a week for our 1.5-hours Webinars and Office Hours (Q&A) sessions. 


(Live Learning covers new and advanced content on Video and Monetization, Rights Manager, CrowdTangle and Creator Studios.)

MIND, BODY AND SOUL

 

xxx

SELF  LEARNING

 

Refresh your Video knowledge on our self-serve learning page. Access our curation of e-Learning and Best Practices takeaways.

WEEKLY EMAILS

 

Let us stay connected. Once you sign-up to this program, you will receive weekly emails with Tips from our Live Learning sessions.

About the programme

For more information on Facebook Journalism initiatives and resources, visit the Meta Journalism Project here. 


Sign up to our MJP Newsletters

 

Meta Data Policy - Terms - Cookies

REGISTER AND UP-SKILL NOW
Text goes here
X

President / CEO

R. Harrison

CompanyName

President / CEO

R. Harrison

CompanyName

President / CEO

R. Harrison

CompanyName

President / CEO

R. Harrison

CompanyName

President / CEO

R. Harrison

CompanyName

President / CEO

R. Harrison

CompanyName

X
Text goes here
X

Cookie Usage

To help personalize content, tailor and measure ads, and provide a safer experience, we use cookies. By clicking or navigating the site, you agree to allow our collection of information on and off Facebook through cookies. Learn more, including about available controls: https://www.facebook.com/policies/cookies.

Accept
Text goes here
X
Purchase
Tickets closed
Submit
Text goes here
X
[confirmation_headline]
[confirmation_messaging]

Live Learning

The weekly Live Learning 45 minute sessions will be conducted via GoToWebinar.


Once you’ve enrolled in this programme on this page you will be sent links to sign-up to each of the sessions.

WEEK OF 20 APRIL

WEEK OF 18 MAY


SUPPORTING YOUR COMMUNITY: WORKING FROM HOME WITH STYLIST'S FACEBOOK GROUP

 

Find out how Stylist has transformed our new 'normal' work environment with Facebook Groups; an exclusive place created for their audience to share office laughs, career-advice and tips and tricks for life in these new unprecedented times. Learn how they've managed to craft a highly-engaged community through a new strategy and content plan; connecting people from all around the UK, allowing them to all work together, from their own homes.


Languages: English

Duration:  45mins including a live Q&A

 

WELLNESS IN THE FACE OF COVID-19

 

As part of Mental Health Awareness Week find out more about how Facebook & Instagram are supporting publishers and creators in the fight against mental health stigma. We’ll also hear from Bauer’s Lucie Cave and their campaign, "Where’s your head at?” and the focus for this year.

 

Languages: English

Duration:  45mins including a live Q&A

WEEK OF 27 APRIL

WEEK OF 25 MAY


MARKETING SOLUTIONS: LEARN HOW TO CREATE, IMPLEMENT AND OPTIMISE AD CAMPAIGNS ON FACEBOOK

 

From setting objectives to evaluating success: learn how to plan, implement and run ad campaigns with the variety of solutions Facebook has to offer and find out how Pixel can revolutionalise your marketing strategy.


Languages: English, Spanish

Duration: 45mins including a live Q&A

 

LEARN HOW LADBIBLE GROUP's AUDIENCE-LED CONTENT STRATEGY HAS OPENED UP OPPORTUNITIES TO GENERATE POSITIVITY DURING COVID-19


COVID-19 has seen the leading youth social publisher launch initiatives including a dedicated Facebook group, a live music series, a campaign celebrating everyday heroes and a public information campaign. Learn more about how LADbible Group have used tools on Facebook and Instagram to help entertain, support and inform their audience during this crisis as well as help their followers make a positive impact on the developing issues affecting the world.


Languages: English

Duration: 45mins including a live Q&A

WEEK OF 4 MAY

WEEK OF 1 Jun


TRENDING TOPICS AND COMPETITOR ANALYSIS WITH CROWDTANGLE


Calling all social editors and data analysts: This session will help you measure your performance on content and trending topics versus other publishers. Who is growing fastest? Which posting strategy is best? Join us.


Languages: English, Spanish

Duration: 45mins including a live Q&A


STORYTELLING FROM HOME: BEST PRACTICES FOR MOBILE FIRST VIDEO


Our Facebook Studio Production experts will take you through their tricks on the art and structure of storytelling; from set up and audience targeting, to post production and scheduling. This session will also include tips for using our tools such as Facebook Live as well as ways in which you can increase social engagement on your content creation.


Languages: English, Spanish

Duration: 45mins including a live Q&A

xxx

WEEK OF 8 JUN


OFFLINE TO ONLINE: HOW TO RUN A VIRTUAL EVENT ON FACEBOOK & INSTAGRAM


In this time of change, Facebook & Instagram have been creating new products and tools to help you run events online. Join this webinar to hear the latest updates and get tips on how to make the most of hosting your events on virtually on these platforms.

 

Languages: English, Italian

Duration: 45mins including a live Q&A


FACEBOOK COVID-19 PLAYBOOK: KEY PRODUCTS AND NEW UPDATES


In response to COVID-19, we want to help you stay informed, connected and empowered to create for people who depend, trust and rely on you. Join this webinar for specific ways you can use Facebook and Instagram to bring people together during this time.


Languages: English, Italian

Duration: 45mins including a live Q&A

MIND, BODY AND SOUL
(4 lessons in total)

Sometimes, it's good to take a little break while working from home.

 

Our team has engaged with top creators from around the world to host 15 minute health sessions, with tips and tricks you can easily replicate from the comfort of your own home.  


Register to access sign-ups for our Mind, Body, Soul sessions.

WEEK OF 13 APRIL

Boost your immunity through the right nutrition

Host: Erwan Heusaff TBC

Handle: TBC

 

Learn all about the right foods you can find in your own home to boost your immunity during Covid-19. Session will include delightful home recipes. 

WEEK OF 20 APRIL

Calming the Mind | Meditation


Host: Jay Shetty TBC

Handle: TBC

 

Find a place away from home through your mind. This meditation session featuring will provide you with bite-sized mental exercises to help you relax and strengthen your mind.

WEEK OF 27 APRIL

Working from home stretch techniques | Yoga at your desk

Host: TBC

Handle: TBC


It’s time to stretch, all day, with this easily replicable 15-minute yoga session designed to help rebalance your energy flow.

WEEK OF 4 MAY

Fitness and exercise when working from home

Host: TBC

Handle: TBC


Looking for something more energising? Join this cardio-intensive 15 minute session that will surely make you sweat.

SELF-LEARNING

Get a refresher on foundational tools and best practices with self learning modules to complement the Live Learning sessions. The Facebook Self Learning page consists of Facebook Blueprints (e-learning courses) and best practice PDFs that you can go through in your own time.

"PRODUCING GREAT MOBILE CONTENT FROM HOME EQUIPMENT AND APPS TIPS AND TRICKS WITH SIMON KEARNEY"

Learn how to utilize your mobile to report breaking from home. This session will provide you with a practical checklist of video creation tools and software available for home recording and content production.

MANAGING FACEBOOK GROUPS (TBD)

Building a community around your publication and content is an important strategy that can boost your audience engagement and grow your audience base. We’ll be sharing how communities are using Facebook as a platform to engage and empower themselves during Covid-19.

LIVE PRODUCT UPDATES AND ENHANCEMENTS (TBD, DEPENDS ON ROLLOUT TIMING)

"We’ve got several announcements to make - which is the perfect way of closing our bootcamp.
Introducing Live Products: xxxxxx"

MIND, BODY AND SPIRIT RESILIENCE: FITNESS AND EXERCISE WHEN WORKING FROM HOME

Looking for something more energising? Join <creator> to supercharge your day. This cardio-intensive 15 minute session will surely make you sweat.

WEEKLY EMAILS

As part of the Digital Media Bootcamp, the Facebook and Instagram team will be sending you weekly emails with tips from previous Live Learning sessions, reminders related to this programme and new guides and playbooks with the latest product updates to help you in this time. 

Simon Kearney

SIMON CO-FOUNDED CLICK2VIEW AFTER A SUCCESSFUL CAREER IN NEWSPAPER JOURNALISM, CULMINATING AS POLITICAL EDITOR FOR THE NEWS LIMITED GROUP SUNDAY NEWSPAPERS IN AUSTRALIA. HE WAS CHIEF OF STAFF ON AUSTRALIA’S BIGGEST-SELLING NEWSPAPER, THE SUNDAY TELEGRAPH, WHERE HE MANAGED OVER 150 EDITORIAL STAFF.

AYA LOWE

AYA WAS PREVIOUSLY A JOURNALIST FOR CHANNEL NEWSASIA AS A PHILIPPINES CORRESPONDENT. SHE CURRENTLY PROVIDES SCALED TRAININGS FOR NEWS PARTNERS IN GROWTH MARKETS, FOCUSING ON MISINFORMATION AND INTEGRITY.

Nichola Meek

NICCI SPECIALISES IN INSTAGRAM PARTNERSHIPS IN APAC REGION - PROVIDING PRODUCT ADVICE AND CONTENT FOR PARTNERS ACROSS NEWS, ENTERTAINMENT AND SPORTS. SHE HAS BEEN PART OF THE INSTAGRAM TEAM FOR MORE THAN 2.5 YEARS.

ERWAN HEUSSAFF

ERWAN IS A TOP FACEBOOK CREATOR AND PUBLIC FIGURE WITH MORE THAN 2.1M FOLLOWERS ON FACEBOOK. HE SPECIALIZES IN PROVIDING HEALTH, FITNESS AND NUTRITION CONTENT. 

Share with Friends
Facebook
Twitter
LinkedIn
Link
CONTACT THE ORGANIZER
Google   Outlook   iCal   Yahoo

RSVP

Google Icon
Google
Outlook Icon
Outlook
Apple Icon
Apple
Yahoo Icon
Yahoo