How do I strengthen my own brand as a reporter? How do I build community and encourage a sense of belonging for my audience? How much opinion can journalism take and how much diversity does it need? How do I tell my stories successfully ‘digital’ and 'social'? What opportunities do newsletters, podcasts and video have for my content, and how can I manage all of these channels?
The "News Masterclass", organised by the Hamburg Media School and the VDZ Akademie in collaboration with the Meta Journalism Project, aims to provide answers to these and many more questions. In this series industry experts will inform and inspire news professionals with real-(newsroom-)life examples, foster exchange, and also provide actionable tips.
Register below to take part in the sessions of this virtual training program for media professionals from all over Europe.
Use the opportunity to ask questions and also learn from each other. You can register for each session individually. Participation is free of charge.
Specialists and managers who are prepared to question established work processes or technologies in order to think about new ways of doing things will play a key role in determining the success of a company in the future. But how do you become innovative and how can you implement new ideas in the long term? These questions are answered in this webinar by Dmitry Shishkin, who summarizes ways and methods of innovation in journalism.
This session will be held in English.
In this session Georgine Kellermann, Kemi Fatoba, Thembi Wolf and Anna Hesse will discuss the news industry’s status quo in terms of diversity as well as potential ways forward. How diverse are newsrooms (and news)? What still needs to change/improve? And why is it crucial, also from an economical perspective, to have more diverse (editorial) teams in the future? The panel will be led by journalist Özlem Evans.
This session will be held in English.
Reporting not only on problems and crises, but also on positive developments: There is a great desire for journalism that gives broader space to approaches to solutions and progress. How can journalists deal with this desire? What opportunities are there in constructive, solution-oriented journalism - and what risks? Ulrik Haagerup from the Constructive Institute will give a short keynote, followed by some case studies of the latest projects from Deutsche Welle (Elke Sandtner) and SWR (Lilly Wagner).
This session will be held in English.
For the longest time journalists were known for the words and only recognizable by their bylines. Branding, including personal branding, however, is not a new trend and more important than ever. In this webinar Marc Sasserath will give a practice-based introduction on the relevance of branding, the relationship between brands and an audience and advice on how to build a brand. Elisabeth Koblitz, journalist and entrepreneur, uses her personal experiences on social media, covering events like the last US election, to demonstrate how personal branding works in practice as she became her own brand, and how one can work through process of becoming more “visible”.
This session will be held in English.
Many journalists around the world are successfully distributing their reporting and engaging their audiences on Facebook and Instagram. In this session Vivian Pein will give a short introduction into Social Media for news and Carsta Maria Müller, Strategic Partner Manager (Entertainment) at Facebook together with Paul Haase, Partner Solutions Manager (News) at Facebook, will provide a brief overview of the potentials and products of the platforms for journalists.
This session will be held in English.
Leser und Nachrichtenkonsumenten sprechen am besten auf Inhalte an, wenn ihnen die Geschichten dazu/dahinter erzählt werden. Wie Storytelling auf hohem Niveau funktionieren kann – authentisch und mit Herz und Seele – ist Svenja Walters Expertise. Sie erklärt wie Inhalte, Videos und Fotos zusammenwirken, um die eigene Community zu erreichen, neue Follower anzusprechen und sogar Verkäufe zu fördern. Sie gibt Tipps für den Einsatz von Bewegtbild sowie Reels und welcher Content die Reichweite steigern kann. Außerdem verrät sie, mit welchen leicht bedienbaren Tools Inhalte, Grafiken und Videos erstellt werden können.
This session will be held in German.
Wie macht man selbst aus dem scheinbar langweiligsten Thema spannenden redaktionellen (Social Media) Content? Anne-Kathrin Gerstlauer kennt einige Hacks und grundlegende Ansätze, die helfen, Inhalte in verschiedenen sozialen Netzwerken erfolgreich zu machen. Obwohl jedes Netzwerk anders tickt, gibt es doch einige Erfolgsfaktoren, die Beiträge in sozialen Netzwerken besser performen lassen. Wie schreibt man also eine Instagram-Bildunterschrift, die eine Geschichte erzählt und ein Publikum für sich gewinnt? Wie erstellt man einen erfolgreichen Facebook-Beitrag? Und wie nutzt man optimal die 280 Zeichen auf Twitter? Anne-Kathrin Gerstlauer wird Best-Practice-Beispiele zeigen und einige einfache Anleitungen mitgeben.
This session will be held in German.
Journalismus steht vor großen Herausforderungen. Fakten – auch wenn sie wissenschaftlich belegt sind – werden von einem breiten Publikum nicht mehr ohne weiteres akzeptiert. Es herrscht Verwirrung, ausgelöst durch eine Vielzahl von Quellen im digitalen Raum.
Für Stefan Voss ist die Verifizierung und Faktenprüfung von Behauptungen in sozialen Netzwerken und Messenger-Diensten die wichtigste Aufgabe. In dieser Session erklärt Stefan Voss, wie man Falschmeldungen erkennt und widerlegt, warum das Wissen um digitale Recherche und Verifizierung in den allermeisten Redaktionen (noch) stark ausbaufähig ist und warum es grob fahrlässig ist, nicht in einem Team daran zu arbeiten.
This session will be held in German.
It´s cool to have lots of followers and fans, but that´s not enough to call it a community! How does it work to motivate people not only to follow but also to build a valuable community? What are the benefits of a community around a product or brand, and how do you use a community for business? In this session with Miriam Wiederer, the co-founder and CEO of Echte Mamas, the biggest online community in Germany, Austria and Switzerland, for (becoming) mothers with over a million members, she will share her knowledge about community building, using practical examples from the current social media world. And you will also learn how to build and expand your own community from her and Facebook's Anna Micus, Strategic Partner Manager, Community Partnerships and Akilnathan Logeswaran, Community Manager, Facebook Power Admins DACH.
This session will be held in English.
After the rise of video content, audio formats are recently catching up with it increasingly. Podcasts and audio offerings are finding more and more users and not only publishers are producing podcasts, but other companies have also discovered the channel for their communication. Richard Gutjahr shares insights on how to properly develop and prepare a podcast. Khesrau Behroz then shares his experience with inventing new(s) audio formats, and the session will be rounded off by Paula Thurm with some key success factors to commercialize audio formats.
This session will be held in English.
This session will focus on the benefits of new video production equipment, technologies, and tools for everyday journalism. Digital devices are increasingly both recording and playback devices. In the webinar, Rainer Blank will answer the following questions - and more: Which equipment is suitable for which purpose? How are formats like vertical videos and stories changing journalistic storytelling? What are the challenges for video journalism?
This session will be held in English.
Newsletters continue to be one of the most important tools for news organizations, with more and more media companies launching new offerings every month, and more reporters building their own email lists. So in this session, we’ll ask: What’s behind this trend, why invest in newsletters, and what should you be doing to drive growth, engagement, and revenue from newsletters? Dan Oshinsky will talk about the power of email, explaining why email is such a powerful tool for news organizations. He'll talk through rules for building great emails, and explain how to implement best practices to make sure your newsroom gets the most out of its email strategy, from creating new newsletter products to converting readers into paying supporters. And Sham Jaff will show how a newsletter could work over years by her own example "What happened last week".
This session will be held in English.
After twelve sessions Claudia Schade, Marieke Zwilling and Kay Dethlefs will recap the series in this session. They will summarise the sessions and remind us about their key take aways. All three were participants of the News Masterclass series themselves and bring a lot of know-how with them thanks to their various journalistic backgrounds. They will give an overview about their learnings and also classify what they were able to integrate directly into their daily work and what they consider important for the future.
This session will be held in English.
Dmitry Shishkin is an independent digital publishing consultant, specialising in media transformation, content strategy, and innovation. Originally from Moscow, Russia, Dmitry worked in various editorial development roles for the digital section of BBC News, before joining Culture Trip, a startup operating at the intersection of media and travel. He's been consulting since Sep 2020.
Kemi Fatoba is co-founder of DADDY Magazine and a freelance journalist writing for ZEIT Online, Vogue and various German and international publications. She was born in Vienna and moved to London after completing her master's degree in "Journalism and Communication Studies" at the University of Vienna. Today she is based in Berlin, advising brands and companies on target-group-specific communication. Kemi Fatoba coaches participants of the Journalism Innovators Program at HMS.
Georgine Kellermann is a journalist and head of the WDR studio in Essen. Georgine Kellermann was assigned the male gender at birth, raised as a boy, and then lived as a man, wearing women's clothing only in private. She discontinued her studies as she preferred to work for WDR. The broadcaster sent her around the world as a reporter, she covered the Bosnian war, later becoming a Washington correspondent. Since 2019, Kellermann has been head of the WDR studio in Essen. In the fall of 2019, during a vacation in the U.S., she outed herself as female to her colleagues, subsequently also publicly.
Thembi Wolf is a freelance journalist living in Berlin, a board member of the "Neue Deutsche Medienmacher" and part of the journalist collective Collectext.
She writes and produces about politics, society, and economy out of Germany, Southern Europe and Africa, among others for ZEIT ONLINE, Tagesspiegel, Frankfurter Allgemeine Sonntagszeitung, taz.tageszeitung, Neues Deutschland, der Freitag and Bayerischer Rundfunk. She created the multimedia web report informalurbanism.net (2016) for the Goethe-Institut Athens, she reported from the Greek crisis for Neues Deutschland, and developed web video formats for Tagesspiegel. Thembi lectures on media ethics and diversity in journalism and has co-directed the inter:vention - werkstatt für medienethik und diversity.
Anna Hesse is a co-founder of Rainbow World (launched September 2021) - an online portal with editorial content from the field of diversity. Rainbowworld.de features portraits, interviews and other journalistic formats from the LGBTQ+ cosmos as well as reporting on anti-racism, equality, inclusion, sustainability and much more. After her education at the Axel Springer School of Journalism (including stops at BILD, Hamburger Abendblatt, NDR, among others) and subsequent editorial work at BILD, Anna Hesse switched to PR in 2010 (hesse und hallermann PR, until today). Anna Hesse is the mother of a four-year-old son and lives in Hamburg.
Dan runs Inbox Collective, a consultancy that helps news organizations, non-profits, and brands get the most out of email. He specializes in helping organizations build loyal audiences via email and then converting that audience into customers, subscribers, or donors. He’s the creator of Not a Newsletter, a monthly briefing with news, tips, and ideas about how to send better email. He previously worked as the Director of Newsletters at both The New Yorker and BuzzFeed. He’s been a featured speaker at the Second Street Summit in St. Louis, Litmus Live in Boston, and the Email Marketing Summit in Brisbane.
Marc has served as Executive Chairman UDG United Digital Group, he was Founder & CEO Publicis Sasserath and CSO Publicis Groupe Germany. His former positions also include MD McCann and Head of Strategy BBDO Group Germany. Marc is Affiliate Professor at ESCP Europe for entrepreneurship and innovation and an active member of the Berlin/SF startup ecosystems, contributing to the development of a number of tech accelerators and innovation centers such as APX – by Axel Springer + Porsche. Amongst others he is member of the supervisory board of The Bahlsen Family and vocatus AG, board member of Betterplace.org/gut.org and member of the assembly of ESCP Europe Berlin.
Elisabeth has been reporting (almost) daily on socio-political and cultural topics on Instagram and her website since 2020. From 2013-2020 she lived in Washington, USA and worked as a freelance journalist / TV producer (e.g. for ZDF) and built her Instagram channel, around the election coverage she also appeared as an expert on TV (Pro7, ntv). Elisabeth once studied journalism and political science at the Catholic University of Eichstätt-Ingolstadt.
Paula Thurm is the founder of Podcast Marketing Club, the podcast marketer for business podcasts in German-speaking countries. After 7 years experience in fragrance marketing, she uses her marketing know how today to consult and manage podcast marketing campaigns for brands like LinkedIn, Statista and Tigerbox.
In her role as Strategic Partnership Manager, Carsta Maria supports traditional and digital media companies in Central Europe in the entertainment segment to achieve and constantly evolve the set strategies on their Facebook and Instagram presences. Carsta Maria is a true (Social) Media advocate: She studied Media Studies in London, has worked as a journalist herself and, in her last role before joining Facebook, she was Director Social Media at ProSiebenSat.1.
Sham Jaff is a Berlin-based journalist and political scientist. Since 2014, she has been writing the English-language newsletter "What happened last week", curating and editing key international news primarily from Africa, Asia and Latin America for her readership (more than 14,000 subscribers) from over 100 countries. She also hosts, edits, and produces many podcasts, among other projects. In 2021, Sham Jaff won the Grimme Online Award for her podcast "190220 - One Year After Hanau." Another one of her podcasts, "Wir schaffen das - Ein Satz, der Deutschland veränderte" (We can do it - A sentence that changed Germany) was nominated for the CIVIS Audio Media Award in the same year.
Patrick Klingberg founded wirkungsvoll GmbH in 2007, which merged with artaxo GmbH in September 2015. Last year, he started his new venture as "Digital Architect". He also lectures at various educational institutions. As a mentor of the Axel Springer Plug and Play Accelerators, he passes on his knowledge to the entrepreneurs of tomorrow. Patrick is a speaker at numerous online marketing conferences and events such as the B2B Conference, Social Media Conference, StartupCon and Online Marketing Rockstars, and teaches startup workshops at numerous institutions.
As a digital storyteller and consultant, Svenja Walter shows companies how to use the internet to achieve their goals. Svenja's focus is on modern storytelling in text, social media, GIF and video. She believes everything can be learned and that every company needs to build knowledge and become a media house to be securely positioned for the digital future.
Rainer Blank is as a freelance writer, director, and video journalist in Hamburg. He develops and realizes documentaries and reports, and as a video journalist, he teaches the advantages of mobile reporting. Following his studies in social sciences (sociology, psychology, political science), he began a traineeship at NDR. He worked several years for the media magazine "ZAPP" and the satire magazine "extra3". He then founded the production company "freeeye.tv" with colleagues, producing formats such as "Herr Eppert sucht..." (zdf_neo) or "Mit 80.000 Fragen um die Welt" (NDR / WDR, nominated for the Grimme Award). Rainer Blank focuses on new forms of storytelling and moving image formats - often in unusual ways and off the beaten track.
Richard Gutjahr is a graduate of the German School of Journalism in Munich. He studied politics and communication science at Munich's Ludwig Maximilian University. After having worked for Süddeutsche Zeitung, CNN, BR and WDR, Gutjahr is currently a freelancer for ARD and a columnist for various newspapers and trade journals. Gutjahr has received various national and international awards for his reportages and online projects, such as the Ernst Schneider Prize for business journalism or as "Net Journalist of the Year" (Zeit Online) or "Journalist of the Year" (Medium Magazin).
Khesrau Behroz, born in Kabul (Afghanistan), is a journalist and author. He develops and produces journalistic formats as co-founder and managing director of the new Berlin-based production company Undone. He hosts and produces the "Noise" podcast (Undone & Studio Bummens) and has written, hosted and produced "Cui Bono: WTF happened to Ken Jebsen?" (Studio Bummens, NDR, rbb and K2H). Behroz is also co-publisher and editor-in-chief of the social magazine ROM. He studied comparative literature at the University of Erfurt, the Free University of Berlin and New York University.
Ulrik Haagerup is the founder and CEO of the Constructive Institute. He is an investigative journalist and has served as executive director of news at the Danish public broadcaster DR, editor-in-chief at NORDJYSKE Media, and the national daily Jyllands-Posten. In 1990 he was awarded the Cavling Prize, the Danish version of the Pulitzer Prize, and the Honor of Knight of the Order of Dannebrog by Queen Margrethe. In 2015, his book "Constructive News: Why 'bad news' are destroying the media and how journalists are touching people again with a completely new approach" (Edition Oberauer) was published.
As a Partner Solutions Manager, News, Paul is consulting publishers across Europe on editorial social media strategy, and developing scalable global partnership solutions. Previously he was heading the newsroom partnerships team for the Berlin-based media startup Opinary, taking care of the editorial relations and strategic development. Until 2019 he worked in different positions at XING, supporting the launch of the News product in Audience Development, Curation and Partner Management. Paul started his career as an online editor for local publications in Northern Germany and studied Digital Journalism, German language and literature in Hamburg.
Stefan Voß is Head of Verification at the Deutsche Presse-Agentur. Born in Westphalia, he started working as a trainee at a regional newspaper in Hesse in 1990 and joined dpa in 1998. For more than a decade, he reported on the successor states of the Soviet Union as a foreign correspondent in Kiev and Moscow. After that, he worked in the Berlin newsroom, among other things as a service manager in the politics editorial department. In recent years, he has built up a large international fact-checking team at dpa.
Özlem Evans is a German journalist with Turkish roots. She started her career in 2003 as an intern, continued as a freelance editor while studying at Freie Universität Berlin and worked as chief reporter until September 2021, when she decided to continue her path as a freelance journalist travelling between Germany and Turkey. Having worked in entertainment news for the past 15 years, her interview partners include Al Pacino, Meryl Streep, George Clooney, Larry King, Angelina Jolie and more. Her work also took her to Los Angeles in 2016, where she temporarily led a correspondents' newsroom. Özlem continues to write on all things entertainment, but has started to expand into more personal issues as well. Identity, culture, empathy, responsibility, sustainability – these are the topics that draw her interest both personally and professionally.
Lilly Wagner, journalist and expert in digital product development. She successfully developed and hosted products such as „Was ist gut an…?“ (ARD-Mediathek, 2021), or „Lilly Live“ (BILD.de & Facebook, 2017). As a project lead in digital transformation and innovation she worked for ARD Hauptstadtstudio or Axel Springer. Lilly worked for ZDF Kairo during her studies. After her Trainee at SWR/ARD she worked as a reporter for „ZDF MoMa“, „ARD Aktuell / Tagesschau“ and „Klub Konkret“ (EinsPlus/ARD). What Lilly loves most and is awarded for are her empathic and candid reports „on absolute eye level with her protagonists who find themselves in a good conversation rather than being interviewed - and with the result that the audience takes interest automatically.“ (Harald Schmidt). Lilly is part of the German-French-Young-Leaders Programme.
Vivian Pein is a senior Community and Social Media Manager with more than sixteen years of professional experience in the field. She shares her expertise as author, lecturer and consultant. Her book "Social Media Manager" is widely used at universities and training institutions in Germany. She is a strong advocate for the professionalisation of the digital professions - personally and as chairwoman of the BVCM, the German association for community and social media managers.
Miriam is co-founder and CEO of Echte Mamas, the biggest online community in Germany, Austria and Switzerland, for (becoming) mothers with over a million members. From a Facebook page, Echte Mamas has developed into a multi-channel platform that offers tailor-made content for the target group. Before founding the company, Miriam worked for several years in management positions within the media industry. e.g. Gruner + Jahr, Media Group Klambt and Axel Springer.
Akilnathan currently leads the Facebook Power Admins DACH program, managing the relationships to the most active and meaningful 5,000 communities on Facebook in Germany, Austria and Switzerland.
As an Advocate for Human Rights and a unified Europe he was also recognized as Forbes 30 Under 30 in Europe and Capital's 40 Under 40 in Germany. He co-founded the online magazine Tamil Culture Germany and wrote for the World Economic Form, the HuffPost Deutschland, The Indian Economist, etc.
Anna is helping community leaders to use technology to grow and sustain meaningful online communities and mobilize offline impact. She provides strategic coaching for communities that are emerging as new organisations and runs programs like the Facebook Community Accelerator in the DACH region. Previous to this position Anna worked in content partnerships and strategic program development for creators and music artists at YouTube before starting her own company focussed on creating community experiences for clients like Daybreaker and adidas.
Claudia is the Head of Audience Development at Sächsische.de, a regional news brand in Saxony/Germany. Born in Westphalia she started working at the publishing house after finishing International Business Studies at the University of Passau. After being a trainee she worked as the executive assistant of the editor in chief of Sächsische Zeitung. For more than a decade she reported on local news from Dresden and then managed the newsdesk in Dresden as the local editor in chief, first as a deputy and then with full responsability for the eight following years. In 2019 she moved from print to digital and is now the brand's Head of Audience Development.
Kay is covering topics around the art scene and the art business related to Hamburg in Germany. 'Hamburg Arts' is the brand of his blog, Instagram account and newly established podcast. After Kay’s studies at the TU Dortmund (Journalism/Political Sciences) he spent one year in a journalism program in the U.S. (UNC/Chapel Hill). Major stations in his professional life as a reporter, editor and executive producer were the Westdeutscher Rundfunk Cologne (WDR), SAT.1 News and the Norddeutscher Rundfunk Hamburg (NDR).
After completing a degree in humanities at FU Berlin and the University of Melbourne, Marieke started a traineeship in TV journalism and consequently worked in a number of positions as editor-in-chief for TV and Web TV channels. From 2016 on, she worked as a social media manager at Deutsche Welle in Berlin for several years. Since 2019, Marieke manages the social media channels at Berlin Producers Media, a production company for documentaries. In 2021, she started the digital media division there. In her current role as digital media producer, Marieke develops online formats for broadcasters and other clients, from social media (video) series to platform launches to corporate films.
For more information on Facebook Journalism initiatives and resources, visit the Meta Journalism Project here.
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The weekly Live Learning 45 minute sessions will be conducted via GoToWebinar.
Once you’ve enrolled in this programme on this page you will be sent links to sign-up to each of the sessions.
SUPPORTING YOUR COMMUNITY: WORKING FROM HOME WITH STYLIST'S FACEBOOK GROUP
Find out how Stylist has transformed our new 'normal' work environment with Facebook Groups; an exclusive place created for their audience to share office laughs, career-advice and tips and tricks for life in these new unprecedented times. Learn how they've managed to craft a highly-engaged community through a new strategy and content plan; connecting people from all around the UK, allowing them to all work together, from their own homes.
Languages: English
Duration: 45mins including a live Q&A
WELLNESS IN THE FACE OF COVID-19
As part of Mental Health Awareness Week find out more about how Facebook & Instagram are supporting publishers and creators in the fight against mental health stigma. We’ll also hear from Bauer’s Lucie Cave and their campaign, "Where’s your head at?” and the focus for this year.
Languages: English
Duration: 45mins including a live Q&A
MARKETING SOLUTIONS: LEARN HOW TO CREATE, IMPLEMENT AND OPTIMISE AD CAMPAIGNS ON FACEBOOK
From setting objectives to evaluating success: learn how to plan, implement and run ad campaigns with the variety of solutions Facebook has to offer and find out how Pixel can revolutionalise your marketing strategy.
Languages: English, Spanish
Duration: 45mins including a live Q&A
LEARN HOW LADBIBLE GROUP's AUDIENCE-LED CONTENT STRATEGY HAS OPENED UP OPPORTUNITIES TO GENERATE POSITIVITY DURING COVID-19
COVID-19 has seen the leading youth social publisher launch initiatives including a dedicated Facebook group, a live music series, a campaign celebrating everyday heroes and a public information campaign. Learn more about how LADbible Group have used tools on Facebook and Instagram to help entertain, support and inform their audience during this crisis as well as help their followers make a positive impact on the developing issues affecting the world.
Languages: English
Duration: 45mins including a live Q&A
TRENDING TOPICS AND COMPETITOR ANALYSIS WITH CROWDTANGLE
Calling all social editors and data analysts: This session will help you measure your performance on content and trending topics versus other publishers. Who is growing fastest? Which posting strategy is best? Join us.
Languages: English, Spanish
Duration: 45mins including a live Q&A
STORYTELLING FROM HOME: BEST PRACTICES FOR MOBILE FIRST VIDEO
Our Facebook Studio Production experts will take you through their tricks on the art and structure of storytelling; from set up and audience targeting, to post production and scheduling. This session will also include tips for using our tools such as Facebook Live as well as ways in which you can increase social engagement on your content creation.
Languages: English, Spanish
Duration: 45mins including a live Q&A
OFFLINE TO ONLINE: HOW TO RUN A VIRTUAL EVENT ON FACEBOOK & INSTAGRAM
In this time of change, Facebook & Instagram have been creating new products and tools to help you run events online. Join this webinar to hear the latest updates and get tips on how to make the most of hosting your events on virtually on these platforms.
Languages: English, Italian
Duration: 45mins including a live Q&A
FACEBOOK COVID-19 PLAYBOOK: KEY PRODUCTS AND NEW UPDATES
In response to COVID-19, we want to help you stay informed, connected and empowered to create for people who depend, trust and rely on you. Join this webinar for specific ways you can use Facebook and Instagram to bring people together during this time.
Languages: English, Italian
Duration: 45mins including a live Q&A
Sometimes, it's good to take a little break while working from home.
Our team has engaged with top creators from around the world to host 15 minute health sessions, with tips and tricks you can easily replicate from the comfort of your own home.
Register to access sign-ups for our Mind, Body, Soul sessions.
